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Ultra fast-fashion: resistance gets organized

18 November 2025 Other

Under fire for selling controversial products such as paedophile dolls and edged weapons, Shein risks being suspended in France. The king of ultra-fast fashion has just opened his first permanent store at BHV in Paris, the ancestral home of French fashion. For prêt-à-porter brands, this is the coup de grâce: unfair competition in an already fragile sector. According to the latest figures from the French Chamber of Commerce, half of all fashion retailers are in serious financial difficulty. In just 10 years, 37,000 jobs have disappeared.